Project
Undergold x Gonzalo
Client
Services
AI Campaign Production
Authenticated Licensing
Year
2026
The Challenges
Scaling cultural presence without diluting identity
Gonzalo is one of Colombia’s fastest-rising rap artists. Undergold wanted a long-term collaboration not just a one-off campaign. The challenge wasn’t creativity. It was scaling presence globally without exhausting the artist’s time or compromising authenticity.
our approach
Product-led activations powered by a verified digital twin
We built Gonzalo’s authenticated digital twin, capturing likeness, tone, and performance nuances. From there, we structured a capsule campaign that included: - AI-generated visuals - Short-form video drops - Regionalized content - Digital billboards - Secure usage rights management Everything deployed through controlled licensing workflows.
the result
Cultural scale with operational efficiency
Undergold launched simultaneously across Latin America and Europe. No physical shoot. No travel. No scheduling bottlenecks. Gonzalo remained creatively present, everywhere.
+42%
Engagement Rate
7.8M+
Organic Impressions
3x2
Merch Drop Sell-through
