Project
Heliosun × Miss Bridy
Client
Services
Digital Twin Creation
AI Campaign Production
Year
2025
The Challenges
Creative momentum vs drop velocity.
Miss Bridy, a US-based fashion content creator, was building strong aesthetic authority across TikTok and Instagram. Heliosun, known for fast-moving capsule sunglass drops, wanted her at the center of a seasonal launch. But content calendars and production timelines rarely align.
our approach
Digital-first drop execution
We created Miss Bridy’s verified digital twin, capturing her style, presence, and on-camera energy. Heliosun activated capsule visuals, localized social edits, AR try-ons, and limited-drop assets. No extra shoot days. No production delays.
the result
Capsule momentum, amplified
Speed, reach, and creative control aligned. Heliosun launched at scale while Miss Bridy stayed fully in control of her image and aesthetic.
+200%
Drop engagement
-85%
Campaign prod. costs
4.1x
Sell-through Acceleration
