Project
JessX × RAMA Wear
Client
Services
Digital Twin Creation
Authenticated Licensing
Year
2026
The Challenges
Scaling a global fashion duel
JessX × RAMA Wear. A digital twin activation uniting Seoul and Amsterdam — built to scale worldwide without sacrificing identity or control.
our approach
A virtual fashion duel, built to scale
We built JessX’s verified digital twin, capturing her likeness and performance energy, and launched a Seoul–Amsterdam virtual fashion shoot-out. The campaign combined AI-generated visuals, short-form social drops, localized EU & APAC versions, and digital billboard activations. All assets were deployed through secure authentication workflows, enabling global scale while preserving brand and artist control.
the result
Global impact without physical production
RAMA Wear launched simultaneously across Europe and Asia. No physical shoot. No international travel. No schedule conflicts. JessX remained culturally present in both Seoul and Amsterdam — authentic, controlled, and creatively elevated. The campaign transformed a traditional collaboration into a scalable digital fashion moment.
+47%
Engagement Rate
12.4M+
Cross-Market Impressions
3.1x
Capsule Collection Sell-through Speed
