Project
Malik Rhodes × Swish Line
Client
Services
Digital Twin Creation
Global Rights Deployment
Year
2026
The Challenges
Performance schedules vs campaign speed.
Malik Rhodes, a 22-year-old rookie, was gaining rapid visibility. Swish Line wanted him at the center of a major sneaker drop. League calendars and production timelines didn’t align. The brand needed speed. Malik needed control.
our approach
Extending presence without production friction.
We built Malik’s verified digital twin capturing: and deployed for Swish Line: Europe-wide digital billboards Localized social cuts Interactive sneaker AR previews Authenticated limited-drop visuals
the result
Launch Impact at Scale
Speed, reach, and athlete control aligned. No extra shoot days. No travel conflicts. Full usage control.
+58%
Engagement
8.4M
Impressions across EU markets
3x
faster campaign turnaround
